Project: Sales Representative Newsletter
Client: Centocor Ortho Biotech Inc. (a Johnson & Johnson company)
Situation & Solution:
Centocor Ortho Biotech Inc. entrusts LyonShare Marketing to write, design and publish their quarterly salesforce newsletter, G-Force News. The newsletter reinforces clinical news, corporate messaging, competitive intelligence, and training information for their blockbuster drug REMICADE. Another regular feature includes sales rep success stories. Reps look forward to receiving their dedicated newsletter and Centocor Ortho Biotech Inc. has found this additional communication tool a successful way to highlight important information.
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