Project: Sales Contest promotion

Client: A large Insurance & Financial Services company

Situation & Solution:
When it came time to promote an upcoming sales contest and increase sales in the fourth quarter, a large insurance company turned to LyonShare for help. The company asked to tie the promotion in with the approaching fall season as well as their sales conference location, Hollywood, FL.

We answered with a WindFall of Rewards theme, visually reinforced with falling palm tree leaves – each containing names of various prize suggestions. The contest strategy was designed to boost end-of-year sales by motivating agents who had already qualified for the annual conference to earn an extra spending allowance redeemable on-site. The client was pleased with the creative concept and contest philosophy, and the recipients of the mailing were driven to earn additional perks for the upcoming trip.

Click on image to see full PDF sample.

Need Acrobat Reader? Click Here