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it has to make a lasting impression and inspire your target market to act. LyonShare Marketing provides a wide range of services with that objective in mind.

Project: Sales Representative Newsletter

Client: Centocor, Inc. (a Johnson & Johnson company)

Situation & Solution:
Biotech company Centocor counts on LyonShare Marketing to write, design and publish their quarterly salesforce newsletter, G-Force News. The newsletter reinforces clinical news, corporate messaging, competitive intelligence, and training information for their blockbuster drug REMICADE. Another regular feature includes sales rep success stories. Reps look forward to receiving their dedicated newsletter and Centocor has found this additional communication tool a successful way to highlight important information.

Click on image to see full PDF sample.

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 Centocor G-Force Newsletter
strategic marketing and communications
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