Project: Teaser Kick-off Promotional Mailing

Client: Centocor Ortho Biotech Inc.
(a Johnson & Johnson company)

Situation & Solution:
Centocor Ortho Biotech, a biopharmaceutical company and marketer of PROCRIT®, selected LyonShare Marketing to rebrand their Nephrology sales team and announce their 2008 objectives. LyonShare conceptualized, wrote and designed a teaser kick-off promotional mailing which included:

• leather driving gloves branded with the new 2008 theme, ‘Driving Growth’
• a tri-fold brochure that unveiled the year’s sales objectives as well as the group’s new ‘Team Nephrology’ identity and an offer to redeem a high-end pair of sunglasses of their choice

The sales reps embraced their new team identity and were excited by the mailing and sunglass offer. In addition, Centocor Ortho Biotech found this communication to be so successful that they contracted with LyonShare Marketing to continue implementing the ‘Driving Growth’ theme in various other projects.