Project: Newsletter

Client: Centocor Ortho Biotech Inc.
(a Johnson & Johnson company)

Situation & Solution:
Centocor Ortho Biotech, a biopharmaceutical company and marketer of PROCRIT®, relies on LyonShare Marketing to write, design and publish their quarterly Nephrology sales force newsletter, The Gold Standard. For over two years, LyonShare has been responsible for coordinating corporate news, messaging, and announcements, as well as competitive intelligence, advice from colleagues, and training information. The result is a reader-friendly vehicle that Centocor Ortho Biotech considers an essential tool for highlighting important information, as well as boosting team confidence and motivation.